Real Estate SasS. Simplifying the way our customers run their business.
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KEY BUSINESS QUESTIONS ANSWERED
* Deep understanding of our 4 priority audiences?
* What are the common and unique paint points for each?
* How are they solved today, where’s the opportunity?
* How do we best prioritise the development roadmap?
* What shall we call it?
Ignite streamlines the realestate.com.au experience when viewing property listings, campaign reporting, property enquiries, and rental applications.
APPROACH
Significant B2B research to deeply understand problem space
- Depth discovery research +120 (B2B) customers - Significant ethnographic component - Quantitative naming research
- UX/design research across +300 customers
KEY OUTCOMES
Research outputs to inspire and guide Product, Design, Marketing, Engineering and Sales
- Significantly informed 5 year product vision - Significant contribution to roadmap development - Board level sign off of research backed product name - Ongoing UXR insight to inform UI development
My role: Sole Researcher | Lead research vision and design | Product and design collaboration | Leadership & Executive engagement | Continuous embedding of knowledge
Cross functional collaboration: I attended standups for 12 months post research to continually embed insights and champion the customer.
Key results
High customer satisfaction
+186% monthly active users YoY
+54% new business leads
Ignite SaaS. Available for iOS, Android and Web.
Win new business.
Attract leads, pitch and sign.
Profiles, ratings & reviews
Lead enrichment
Digital appraisals
Sign and pay
Ad Campaign Management.
Smart insights, seamless workflows.
Ad campaign reporting
Market insights
Add on products
Enquiries & inspections
Rental application management
